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How can British American Tobacco justify the fact that it sells product the consumption of which is risky for health?

Cigarettes are legal product bringing satisfaction to billion adult smokers across the world. Our business is to deliver our consumers high quality cigarettes. We consider the right for freedom of choice is one of fundamental human rights, and henceforth we are going to support the right of informed adult people to make their own choice – to smoke or not. From our point of view the choice in favor of smoking done consciously and taking into account the risk worthy of not more criticism than any other vital choice made by us.

We are aware of the concern given rise by our manufactured product, and do our best to run responsibly business in industry which is considered by many contradictory. We share the aspiration of medical community to reduce the impact of smoking to health and are ready to work in this way with all the interested parties.